Tequila Herradura Hispanic Heritage Month (2018)

As part of the celebrations for Hispanic Heritage Month for tequila Herradura with the objective of celebrating the community in Los Ángeles, i developed and managed activations and promotions in trade key accounts, distributor education and two key events:

Tequila Herradura with acclaimed band Balún

Screen Shot 2019-01-23 at 12.55.24 PM.png

Mexican Consulate official celebration


Hola México x Tequila Herradura

  • Tequila Herradura: Official Tequila of Hola México Film Festival

  • Branding and sampling at all events

  • Social Media amplification

  • Exclusive theme cocktails for all events

  • Events: Opening night, 3 rooftop screenings at Montalbán Theatre, 4 screenings at Montalbán main Theatre, Rooftop afterparty, closing night

  • Content creation with talent, celebrities and influencers

  • Personalized bottle seeding for talent

Screen Shot 2019-01-23 at 3.06.35 PM.png

Tequila Herradura y El Jimador: Tequilas oficiales del Consulado General de México en Los Ángeles

Lead and developed sponsorship of the Cultural Center at the Mexican Consulate, promoting the arts and Culture from Mexico and by Mexicans in Los Ángeles, engaging with the Mexican and latinx community and artists, influencers and cultural advocates within this community.

Oscars celebration for Mexican film makers

Gabriella Sánchez, “Almost Not Quite”

Goles y Pasiones


Tequila Herradura: San Diego Padres (2018)

  • Sponsorship management

  • Brand events production at Petco Park

  • Branding supervision

  • Tequila tasting at Trade Day

Staff trainings for Tequila Herradura and El Jimador (2017 - 2018)

Executed trainings for tequila Herradura and El Jimador, providing education about the brand and category to staff, consumers, distributor, partners and key stakeholders in Los Angeles, San Diego and Coeur D’Alene, Idaho. These trainings were part of multiple campaings for trade (on premise, off premise), event partnerships, B2B activities and B2C activities.


Bodega Jack (The Well, NYLON Español, 2016 - 2017)

Screen Shot 2019-01-23 at 1.10.36 PM.png