Tequila Herradura Hispanic Heritage Month (2018)

As part of the celebrations for Hispanic Heritage Month for tequila Herradura with the objective of celebrating the community in Los Ángeles, i developed and managed activations and promotions in trade key accounts, distributor education and two key events:

Tequila Herradura with acclaimed band Balún

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Mexican Consulate official celebration

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Staff trainings for Tequila Herradura and El Jimador (2017 - 2018)

Executed trainings for tequila Herradura and El Jimador, providing education about the brand and category to staff, consumers, distributor, partners and key stakeholders in Los Angeles, San Diego and Coeur D’Alene, Idaho. These trainings were part of multiple campaings for trade (on premise, off premise), event partnerships, B2B activities and B2C activities.

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Bodega Jack (The Well, NYLON Español, 2016 - 2017)

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