Social Media Strategy on Facebook, Twitter and Instagram. Doubled Instagram followers and engagement.
Content creation during painting sessions: photo, video, GIFs
Website updates, SEO, design
Website and social media content
Lead negotiations and innovation content strategy to involve YouTube popular vloggers, Los Polinesios, in official Fanta promotional assets and commercials.
Snackable content strategy focused on GIFs on Twitter
Content creation at sponsored music festivals: Ceremonia, Raymondstock, Trópico and House of Vans
GIF Booth for artists at IMAS Awards
Launch of J&B colored bottles. First product launch of J&B with communication exclusively on digital platforms. Inventory sold out before end of fiscal year
Launch of RTDs in México: Ginger ale, club soda and apple
Communication of flask-book and J&B glass VAPS
México was the first market to lead the global repositioning of the brand