2013-2015: Digital leader for Diageo & Nespresso: Buchanan’s, Captain Morgan, J&B, Black & White, Old Parr, Don Julio & Smirnoff.
Developed and executed successful campaigns including the repositioning of J&B, the launch of Black & White and Captain Morgan’s strongest campaign, always integrating the digital sphere with all marketing areas of the brands through 360 strategies.
Lead all steps of digital campaigns from research, conceptualization and ideation to execution and recapping.
Lead digital integration of campaigns with experiential brand activities.
Lead a 12-people team including the creation of a Social Media Buying team for the Diageo accounts; approve plans and presentations created by
Developed the Festa Carioca campaign, World Cup campaign initiative focusing in the pop culture relevance of the sport, integrating the entire
Diageo portfolio and digital, On-Trade, Off-Trade, Ad buying and live content creation.
Worked with legal and business partnerships to ensure all our initiatives are compliant with regulations
Collaborated directly with Diageo and COFEPRIS on industry self-regulation agreement.
2011 – 2013: Project manager and creative leader for Buchanan’s and Nespresso.
Developed and executed the digital strategy for Buchanan’s, Nespresso and Whisky Festival México with outstanding results.
2009 – 2011: Project manager and community manager for Captain Morgan.
Developed the social media and digital strategy for the launch of Captain Morgan in México and established the account as the #1 spirits Facebook Page in Mexico.
2015: Buchanan’s, Captain Morgan, and NESPRESSO awarded as part of the top ten fan pages in Mexico according to Millward Brown. 2014: Diageo Agency Award for Excellence in execution
2013: Diageo Agency Award for innovation