Staff trainings for Tequila Herradura and El Jimador (2017 - 2018)

Executed trainings for tequila Herradura and El Jimador, providing education about the brand and category to staff, consumers, distributor, partners and key stakeholders in Los Angeles, San Diego and Coeur D’Alene, Idaho. These trainings were part of multiple campaings for trade (on premise, off premise), event partnerships, B2B activities and B2C activities.