As part of the celebrations for Hispanic Heritage Month for tequila Herradura with the objective of celebrating the community in Los Ángeles, i developed and managed activations and promotions in trade key accounts, distributor education and two key events:
El Jimador, as official sponsor of the Mexican National Team, celebrated around the biggest celebration in soccer with local activities in Los Angeles.
Sponsorship: The Association LA
3000 engaged consumers
Media Partner: ESPN Deportes
Trade: Activations, menu features, promos in key accounts and watch parties
Community partner: Carecen
Exhibition at the Mexican Consulate celebrating the Mexican National team
Lead and developed sponsorship of the Cultural Center at the Mexican Consulate, promoting the arts and Culture from Mexico and by Mexicans in Los Ángeles, engaging with the Mexican and latinx community and artists, influencers and cultural advocates within this community.