Tequila Herradura Hispanic Heritage Month (2018)

As part of the celebrations for Hispanic Heritage Month for tequila Herradura with the objective of celebrating the community in Los Ángeles, i developed and managed activations and promotions in trade key accounts, distributor education and two key events:

Tequila Herradura with acclaimed band Balún

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Mexican Consulate official celebration

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Hola México x Tequila Herradura

  • Tequila Herradura: Official Tequila of Hola México Film Festival

  • Branding and sampling at all events

  • Social Media amplification

  • Exclusive theme cocktails for all events

  • Events: Opening night, 3 rooftop screenings at Montalbán Theatre, 4 screenings at Montalbán main Theatre, Rooftop afterparty, closing night

  • Content creation with talent, celebrities and influencers

  • Personalized bottle seeding for talent

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Tequila Herradura y El Jimador: Tequilas oficiales del Consulado General de México en Los Ángeles

Lead and developed sponsorship of the Cultural Center at the Mexican Consulate, promoting the arts and Culture from Mexico and by Mexicans in Los Ángeles, engaging with the Mexican and latinx community and artists, influencers and cultural advocates within this community.

Oscars celebration for Mexican film makers


Gabriella Sánchez, “Almost Not Quite”

Goles y Pasiones

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Bodega Jack (The Well, NYLON Español, 2016 - 2017)

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Arts & Crafts México: National Talent Label Manager (2010 - 2013)

As Label Manager, coordinated and supervised Mexican artists signed by Arts & Crafts México.

  • Record releases and singles strategies

  • Press and communications

  • Concerts, festivals and fan engagement events